Throttle Into Spring 2026: Our First Pop-Up Was One for the Books
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March 21st, we rolled into the Throttle Into Spring 2026 event at Route 66 Harley-Davidson—and let’s just say, we couldn’t have asked for a better way to kick things off.
We had our booth set up outside, surrounded by live music, even louder
engines, chrome everywhere, and enough horsepower to make your eyebrows raise.
It was the perfect setting for what we do—bold flavors, big personality, and zero
interest in being boring.
And y’all showed up.
We met an incredible mix of riders, families, sauce lovers, and curious taste-testers
who wandered over thinking, “Alright, what’s this all about?” and left with that look
of, “Okay yeah…that’s legit.” That right there? That’s the good stuff.
There’s something special about seeing someone try your product for the first
time—the pause, the nod, the “oh dang”—we live for that moment. And we got a
whole lot of those on Saturday.
For our first time setting up in the wild, the response was better than we could’ve
hoped for. The support, the laughs, the conversations—it all confirmed what we’ve
been building toward: this brand isn’t just about what’s in the bottle, it’s about the
people around it.
Huge shoutout to Route 66 Harley-Davidson for putting on a killer event and letting
us be part of the action. And to everyone who stopped by our booth—whether you
came for the heat, the flavor, or just wandered over because something smelled
suspiciously awesome—we appreciate you more than you know.
This was our first pop-up… but it sure won’t be our last.
We’re just getting warmed up—and trust us, we’ve got plenty more where that came from.
